Introduction

The decorative lights franchise opportunity is the latest franchise opportunity, presents a unique business proposition where you can work for yourself and become a successful entrepreneur while getting associated with a good brand name. Decorative lighting presents a great franchise opportunity for you. The market for decorative lighting growing and the trend is likely to continue in the near future. You can benefit from the growing decorative lighting market in India by becoming a decorative lighting franchise. Some of the key drivers of the decorative lighting market and why it makes business sense to take a franchise of the same are as follows:

Growing Market Size

The market for decorative lights franchise opportunity in India is growing at a steady pace. The total market size for the LED lighting industry in India is likely to grow at a rapid pace of nearly 25% over the period 2016-2022. Decorative lighting is a part of this market and is showing immense potential in the Indian market. Government’s push for energy efficient lighting, changing customer preferences, and growing disposable income are some of the key reasons for this growth.

Changing Customer Preferences

Customer preferences are changing over time. they are more educated and aware of their requirements. They are willing to spend a little extra to get the best quality decorative lighting for their homes. Decorative lighting allows them the flexibility of controlling the lighting in their homes. They can choose from a wide variety of lighting types and can also control the lighting through apps on their smartphones. The market for decorative lighting in India is likely to grow at a healthy rate in India which provides good opportunities for a decorative light franchisee in the country.

Growing Disposable Income

The disposable income especially of the urban consumer in India has seen steady growth. They can now afford to buy costlier items for them if they get value from them. The growing income is one of the key drivers of the decorative fancy lighting franchise in India. This provides a great opportunity for decorative light franchisees in the country as they can expect steady demand in the near future. Due to technological advancements, the price of decorative lighting has become more affordable which has created further demand for it.

Energy Efficiency

Decorative lightings are energy efficient and do not cause any serious harm to the environment. They consume lesser energy compared to regular lighting, are long-lasting, and help to keep your energy bills in check. The India consumer understands and appreciates these attributes which are driving the decorative lighting market ahead.